How music streaming transformed songwriting | Björn Ulvaeus

Money, money, money ... in the music business, there seems to be little left for the songwriters that fuel it. ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft -- and outlines what can be done to truly thank artists for the music.Want to help shape TED's shows going forward? Fill out our survey!For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouTEDSports: ted.com/sportsTEDAI Vienna: ted.com/ai-vienna Hosted on Acast. See acast.com/privacy for more information.