MBA1619 Should You Charge For Shipping?

Did Prime ruin the whole shipping thing? It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs. You don’t have to be one of them! Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits. Spoiler alert: shipping is rarely a deal-breaker. Learn what works best in shipping policy, and get the best deal for your business and your customers. Click Play!