MBA2095 Q&A Wednesday: I hate sales but love my business. What do I do?

We’re not all salespeople. It comes naturally to some. For others, nothing is more awkward than trying to get someone to buy your thing. But here’s the good news: you really don’t have to “sell” if you don’t want to. It’s Q&A Wednesday, and one of our listeners has a thriving business, ripe for expansion. The only problem? Our listener can’t stand the thought of having to do more selling. Fortunately, we’ve got a few good alternatives. In this episode, we explain why “sales” as traditionally understood is less necessary than ever before. We’ll present several ways our listener — and anyone else — can successfully run and grow a business without ever really putting on the Sales Hat. Sales-averse founders, it’s a different marketplace than it used to be. Enjoy it! Click Play!