Can Sales and Marketing Co-exist?

The Advanced Selling Podcast - A podcast by Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and L

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Business

Can sales and marketing co-exist and work TOGETHER in a company? Many find angst and tension between these two functions. Our guests today shed light on how Yin and Yang, cats and dogs, and even sales and marketing people can work together...productively.