Apple IDFA Going Away Keeps App Measurement At Bay - E100

Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.