NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising

It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work on real problems as advertising becomes a means a means of “psychological warfare.”