158 - Can Promotion Keep Up With Production?

Expanding on episode 157’s subject of commodity promotion, this episode asks the question: Can promotion keep up with production? As farmers continue to produce greater quantity of everything from shrimp to soybeans, can marketing effort keep selling the excess quantity? There are three paths to marketplace profitability in commodity production. The options are: supply management, being the lowest cost producer, or effective promotion. We examine all this and look at the future too. Sponsored by Harvest Profit harvestprofit.com