403 - Measuring Sustainability — From Overused Marketing Phrase to Actual Monetization

Face it, the word “sustainable” has been so overused as marketing jargon, it’s become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, measuring and monetizing sustainability is a reality. Ben Bardsley, founder of BX discusses the future of sustainability price premiums with Damian Mason.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.