S2 Episode 18: Business Builder for Coaches - Simplifying Marketing with Sarah Short

Sarah Short returns to The Coaching Inn to talk with Claire about simplicity and speaking in plain English. And that marketing your coaching business doesn't have to be complicated. How do we speak about our work in a way that other people understand - and stop using jargon? Why might the endless acquisition of knowledge not be the way forward? How can you use well what you have already learned? What do we do that accidentally disempowers others? 'Simplifying your marketing looks like not being shouty' Takeaways The importance of speaking plain English in coaching and marketing The impact of jargon and how it can lead to accidental disempowerment The significance of niche and diversity in the coaching business The practical aspects of coaching and the need for simplicity in marketing The value of diversity in the coaching business and the impact of simplifying coaching Contact Sarah at The Coaching Revolution Claire at 3D   Keywords coaching, simplifying, marketing, business, plain English, jargon, disempowerment, niche, diversity, practical coaching, simplicity