S2 Episode 09: Business Builder - The Power of Marketing in Building a Coaching Business with Sarah Short

In another business building episode, Claire Pedrick MCC meets Sarah Short from the Coaching Revolution - where Sarah generously shares some great ideas for aspiring and experienced coaches. Free Community - Coaching Republic  Find out more about The Coaching Revolution where you can book a call with Sarah You can buy a hard copy of Sarah's book A Coaching Business in a Book and/or download a free copy of the whole book here (thank you Sarah)   Takeaways The success of a coaching business depends on marketing skills as much as coaching skills. Niche marketing and ideal client profiles are essential for attracting clients who can and will pay a professional rate for coaching services. Coaches should focus on outcomes and the impact of coaching on clients' lives rather than the coaching process itself. Building a financially viable coaching business requires a strategic approach to marketing and visibility in the right places where potential clients are present. Keywords coaching, coaching revolution, financially viable coaching business, marketing skills, niche marketing, ideal client profiles, coaching process, outcomes, finding clients