Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker

Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity. 0:00 Intro 1:15 Conversation with Lauren 3:30 ExactTarget and Salesforce 9:00 Product marketing at G2 13:00 Customer marketing 18:30 Building brand teams 20:30 Content is top of funnel 26:44 Hiring creatives to help with visual identity 28:51 Advice for consistent brand messaging 33:18 Old vs New B2B Marketing 38:09 New career in consulting 39:30 Outro Get our newsletter and sign up to be on our waitlist!Follow Lauren: | LinkedIn Follow The Juice:| Website | Blog | Twitter | LinkedIn