Finding the golden ratio between SEO and brand content with Alessandra Colaci of Mailshake

Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online.0:00 Intro 0:58 Conversation with Alessandra 2:47 Mailshake 6:15 Golden ratio between SEO and brand content 9:38 Growing marketing team 11:11 Future proofing and cross functional collaboration 15:13 Partner marketing role 17:55 Enablement and retention 23:20 Building relationships online 30:40 Goals for next year 32:10 Connect with Mailshake 32:54 Outro Join The JuiceFollow Alessandra | Twitter | LinkedIn | MailshakeFollow Brett:| Twitter | LinkedIn