Give Before You Take (Catalyst content breakdown)

Brett and Jonathan share their thoughts after listening to the Humans of Saas podcast, hosted by Ben Winn at Catalyst. The episode was titled “Give Before You Take” with Lloyed Lobo, Co-founder and President of Boast AI. Reciprocity is so important when building a brand and creating community. Short-term marketing efforts that are solely revenue-motivated are a recipes for disaster. 0:00 Intro 1:30 Conversation with JG 3:52 Humans of SaaS podcast 7:00 Be personal 8:40 Give before you take 9:55 Permissionless co-marketing 11:45 Jonathan’s philosophy 14:26 Rise of PLG 15:28 Customers want an outcome, not software 22:00 Revenue motivated 24:53 Outro Give Before You Take (with Lloyed Lobo, Co-Founder and President of Boast.AI) Content from CatalystJoin The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn