How content marketing can support product launches with Victoria Fryer of Plivo

Victoria Fryer is the Senior Content Marketing Manager at Plivo, a global carrier network and API platform for messaging and voice calls. Brett and Victoria discuss developing content strategies to support new product launches, the role of a content marketer, and cross-functional work at start-ups. 0:00 Intro 0:58 Conversation with Victoria 3:00 Position at Plivo 6:30 Marketing for product launches 11:10 Cross functional work 13:00 Feedback from market 16:30 Distribution 19:00 Measuring success 21:16 Advice to Content Marketers 24:08 Check out Plivo 24:20 Outro Sign up and join The JuiceFollow Victoria: | Twitter | LinkedIn | Plivo Follow The Juice:| Website | Blog | Twitter | LinkedIn