Overcoming the Commodification of Content in B2B with Ryan Law from Animalz

Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web. Today’s topic is overcoming the commodification of content in B2B. Ryan explains that traffic doesn’t necessarily equal revenue. In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization. 0:00 Introduction 0:55 Conversation with Ryan 2:12 Animalz 4:35 Commodity content 8:40 Root of issue— SEO 11:25 Personalize and experiment 17:14 Measuring success 22:15 Be proud of your work 25:12 Advice to marketers 26:10 Connect with Ryan 26:35 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Ryan: | LinkedIn | Twitter | Animalz | Creator PageFollow Brett:| Twitter | LinkedIn | Creator Page