Product-Led Content Marketing with Dr. Fio Dossetto of contentfolks

Dr. Fio Dossetto is the Editor in Chief of contentfolks, a newsletter for editors and content marketers, the Content Marketing Manager at Aula, and the previous Senior Editor at Hotjar. She recently wrote a popular article about “product-led content,” which The Juice is already implementing after Brett read the piece. Marketers need to meet the customer when they have a problem and show the practical solution 0:00 Intro 1:04 Conversation with Dr. Fio Dossetto 4:00 Senior Editor at Hotjar 6:04 Product-led content 10:00 Right and wrong way to write blogs 14:00 Content marking VS traditional marketing 15:26 Acquisition and retention 18:36 Consumers habits 20:30 Examples of product-led content 22:23 Getting started 24:36 Contentfolks 25:08 Outro Get our newsletter and sign up to be on our waitlist!Follow Fio: | LinkedIn | Twitter | contentfolks Follow The Juice:| Website | Blog | Twitter | LinkedIn