The Blockbuster to Netflix shift in B2B content marketing with Stuart Balcombe of Procket

Stuart Balcombe is the Co-Founder of Procket, a company that helps busy founders and marketing teams get more mileage out of their content. Brett reached out to Stuart after reading his Twitter thread where he tweeted, “Content marketing is experiencing a Blockbuster → Netflix style shift.” 0:00 Intro 0:46 Conversation with Stuart 1:57 Twitter VS LinkedIn 5:36 Stuart’s background 8:00 Procket 8:40 Blockbuster to Netflix 14:56 Brand/company centric VS costumer/consumer centric 19:50 Steps to evolve marketing 26:16 Long-term VS short-term mindsets 30:10 Inspiration from REI and Patagonia 35:40 Use Procket 36:08 Outro Join The JuiceFollow Stuart| Twitter | LinkedIn | ProcketFollow Brett:| Twitter | LinkedIn