The role of personas in marketing with Joe Lazauskas of Contently

Joe Lazauskas is the Head of Marketing at Contently, a content marketing platform for creating content better and faster. He is the co-author of The Storytelling Edge and writes a popular newsletter on LinkedIn. Joe’s recent article, Ditch the Persona and Find Your Muse, is about empathy, oxytocin, creativity, and creating the best content with one person in mind, the muse. 0:00 Intro 1:10 Conversation with Joe 3:16 Contently 6:45 Outdated data-driven marketing 11:02 Personas 15:32 Find and talk with ideal customers 20:00 Write for one person 22:38 Do the work 27:09 Joe’s course on Snow Academy 28:20 Outro Join The JuiceFollow Joe| Twitter | LinkedIn | Contently Follow Brett:| Twitter | LinkedIn