Creating Great Digital Fan Experiences in March Madness and Beyond

Whether screaming from the rafters or cheering at their TV, fans are the lifeblood of any sport. That’s why it’s essential for brands to utilize audience’s social media to create the ultimate digital engagement platform for sports teams. Nathan Peterson of Tagboard recently chatted with TTEC’s Jeff Marcoux about how sports crowdsourcing can be transformed into the a powerful CX resource.