Copybranding like a maverick!

Judith Germain speaks to Lee Rowley on how to copybrand like a maverick. They discuss how Socialised Mavericks believe in ethical persuasion & the need to cultivate trust. Lee explains how that can be done, including the need for avatar immersion. Judith & Lee ponder on the need to let go of the corporate mindset and the need to remember the worst time of your life to be able to truly empathise with your potential client. They agree that having a well defined niche isn't enough.