Full Disclosure

As brands tap social media influencers, covert ads were proliferating. The new ad guidelines now ask influencers to clearly label branded posts. Content creator Danish Sait, Manisha Kapoor, Secretary-General of Advertising Standard Council of India, and Lakshmi Balasubramanian, Co-founder of Greenroom discuss the business of social media marketing.See omnystudio.com/listener for privacy information.