Saving Face On Social Media: The New Era of Brand Protection

The #BoycottBollywood movement; Tata-Air India peegate; Byju's Messi mess; Mamaearth's valuation conundrum: Brands big and small, old and new, have been caught in the social media storm. Fair or not, social media is judge, jury and executioner. The biggest brands are being held accountable, brought to book and often to their knees. The impact is quick, at times far reaching and often recurring. Some are standing their ground or fighting back. What’s the tangible impact of social media on businesses? How are they gearing up to tackle the constant onslaught? Is it a beast that just can’t be tamed? Mugdha Variyar talks to Karthik Srinivasan, Communications strategy Consultant, Ajay Kakar, Ex-CMO, Aditya Birla Capital, Swati Bhattacharya, creative chairperson at FCB Ulka, Rajeev Masand, former film journalist, and ET’s senior editor Ratna Bhushan Credits: Bollywood BreakFast, The Newspaper, NDTV, WION, MoneyControlIf you like this episode from Mugdha Variyar, do check out her other episodes - Will the digital rupee gain currency in India?, India plays bad cop to developed world at COP27, E-Bazaar Economy Lights Up and more! You can follow our host Mugdha Variyar on her social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.See omnystudio.com/listener for privacy information.