EP56: Dorie Clark - How To Stand Out In A Competitive Bookkeeping Marketplace

Bookkeepers are everywhere.   As a result, prospects have a lot of choice, so what makes you stand out?   Why should someone choose you over another bookkeeper?   Today's guest, Dorie Clark, who is a branding expert, author and speaker that has worked with Google, Microsoft & Yale University, feels you can get an advantage by becoming a recognized expert.   During this informative conversation, you'll learn... Why you should take control of your narrative and personal brand The three ingredients you'll need to broadcast your bookkeeping expertise to the world Why you should always look for ways to bring client value and create additional revenue streams To find out more about Dorie, visit https://www.thesuccessfulbookkeeper.com.