#449 Daytona Williams (Neptune Papers) | The print magazine that’s become the creative class’s ultimate object of desire.

RÉUNI — Le pop-up The Comfort Week — Du 5 au 14 juin — 98 rue de Turenne, Paris 3e — 11h-19h (fermé le lundi) ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎➡ Découvrir le programme😇 Mes sponsors du mois Squarespace – La révolution no-code pour créer un site web beau, simple et efficace. Pas besoin d’être développeur ni codeur pour pouvoir l’utiliser.➡ Découvrir Squarespace 📧 Abonnez vous à ma Newsletter ➡ Newsletter TheBoldWay ___________________________________ Thank you to Daytona Williams for joining us on TheBoldWay! Daytona is the founder of the independent magazine Neptune—a unique editorial project born during lockdown and now distributed in over 10 countries, with 90% of sales in the United States. Without a traditional education or initial network, he learned the trade by watching Ugly Betty and The September Issue—and did everything himself: layout, production, distribution, and strategy. He joins us to share how he turned a DIY project into a cult publication, supported by Hermès, sold in the world’s most beautiful concept stores, and now a true reference in the creative industries. He talks about his early struggles at Galeries Lafayette, launching Neptune with just €7,800 and 1,200 copies, his organic growth strategy… and what really makes a brand desirable today. An episode about vision, boldness, taste… and the magic of doing a lot with very little. Episode Timeline 02:30 – Daytona’s early journey: childhood, cultural influences, first jobs08:45 – Foundational experience at Galeries Lafayette Champs-Élysées15:20 – The birth of Neptune during lockdown25:45 – Editorial evolution and magazine production: format, paper, layout35:30 – Neptune’s business model: costs, distribution, self-funding45:15 – Growth in the U.S., distribution strategy, and customer relationships55:00 – Advertising, brand partnerships & events as a third revenue stream1:05:00 – Editorial vision: timelessness, visual identity, rejection of trends1:10:00 – The Neptune community: building a cohesive and aspirational world1:15:00 – Closing thoughts: future ambitions, gratitude, what Neptune stands for today Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia. Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.