Hip-Hop Challenger Brands with Ernest Wilkins

Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future. Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | YouTube | Overcast | RSS Host: Dan Runcie, @RuncieDan, trapital.co Guest: Ernest Wilkins, @ernestwilkins, officehours.substack.com Link:  How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital) How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours) Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co