#5 | Networking VS Social presence

Network or Online Presence: Which One Will Get You Luxury Clients?In this episode of UPGRADE TO LUXURY, Maddy and Alex break down one of the biggest questions for entrepreneurs aiming to attract high-budget clients:📌 Do you need a strong network, or can a powerful online presence be enough?The answer? It depends on YOU.💼 Some luxury brands thrive purely on word-of-mouth and private connections.📱 Others, like Jacquemus, have built empires through social media presence alone.📊 And according to McKinsey, 70% of luxury purchases are influenced by online touchpoints—but Bain & Co. reports that 50% of ultra-wealthy clients prefer personal referrals.In this episode, we cover:✔️ Key questions to determine whether networking or online presence is your best move✔️ Real-life examples of businesses that succeed with either strategy✔️ Practical steps to leverage both approaches to attract premium clients🎯 Whether you’re more comfortable shaking hands at VIP events or posting content online, this episode will help you choose the strategy that works best for you.🎧 Listen now and start building your high-end client pipeline! 🚀