Learn from the best | BTS of crazy events like the Beyoncé concert in Dubai with Sophie Turkie

What does it take to launch one of the most iconic events on the planet?In this special episode of Upgrade to Luxury, Maddy sits down with Sophie Turkie, Head of Events for Atlantis in Dubai, for an exclusive look behind the scenes of world-class productions—including the unforgettable Beyoncé concert at the grand opening of Atlantis The Royal.From coordinating international teams with radically different work cultures, to navigating the delicate codes of luxury across continents, Sophie shares the real-life challenges, strategy, and magic that go into delivering spectacular experiences at the highest level.Whether you’re in events, hospitality, or luxury branding, this conversation will redefine the way you think about scale, pressure, and excellence.Inside the episode:The backstage of producing huge events for supe wealthy clients from all over the wordLeading global teams under intense creative pressureCultural intelligence in ultra-luxury environmentsWhat true high-end client experience really looks likeWhy nothing can be left to chance at this levelReady to level up how you lead and deliver premium experiences? This is your masterclass.And don't forget to grow with the CocoSpark Method!