#008 A Case for Branding versus Private Label on Amazon with the Founder of Koffee Kult

Learn why building a brand is the most important part of selling in general, but especially when selling private label on Amazon. Here to discuss his branding philosophy is Jamie Mardis the founder and mastermind behind Koffee Kult. Jamie shares the inspiration behind the Koffee Kult brand, where he started, and why he’s never really considered stepping outside of coffee sales.  Jamie has always been a lover and purveyor of good coffee. After moving to South Florida and realizing that the coffee in the