Word Weavers: Arlie Hochschild

Arlie Hochschild (1940 - present) is an American sociologist known for her coining of the term “Emotional Labor.” In her 1983 book The Managed Heart: Commercialization of Human Feeling, she first coined the term "emotional labor" to describe the process in which workers manage their emotions to fulfill the emotional requirements of their jobs. She also coined terms like “deep story” and the “pride paradox” in her books about what motivates right wing voters. She continues to write and research to this day.