The Psychology of Copywriting

84 Episodes

1. 023: The Neurobiology of Trust

   Published: 3/2/2021
2. 022: Daily Creative Habits w/ Mike Brennan

   Published: 2/23/2021
3. 021: Sales Page Patterns

   Published: 2/16/2021
4. 020: The Do’s and Don’ts of the Dilution Effect

   Published: 2/9/2021
5. 019: How the Brain Learns (Part 2)

   Published: 2/2/2021
6. 018: Ask Geoff… Your Copywriting Questions, Answered

   Published: 1/26/2021
7. 017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy

   Published: 1/19/2021
8. 016: How Groupon Used Social Proof To Increase Sales

   Published: 1/12/2021
9. 015: The 2 things your copywriting MUST have in 2021

   Published: 1/5/2021
10. 014: The Power of Social Norms + the Boomerang Effect

    Published: 12/29/2020
11. 013: The Psychological Impact of... Typos?

    Published: 12/22/2020
12. 012: How To Create A Movement: A Conversation w/ Duane Zingale

    Published: 12/15/2020
13. 011: How the Brain Learns (Part 1)

    Published: 12/8/2020
14. 010: Storytelling Series: Character Transformation

    Published: 12/1/2020
15. 009: Storytelling Series: Develop your main character

    Published: 11/24/2020
16. 008: Storytelling Series: How to structure your story

    Published: 11/17/2020
17. 007: Storytelling Series: Narrative Transportation

    Published: 11/10/2020
18. 006: Politics, persuasion, and building trust

    Published: 11/3/2020
19. 005: The Human Mind Is A Wandering Mind...

    Published: 10/27/2020
20. 004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)

    Published: 10/20/2020