The State of CRM in BtoC

46 Episodes

1. #46 - 1st-party Data Is the Future of Acquisition

   Published: 5/12/2022
2. #45 - Omni-channel retailing is here to stay

   Published: 5/3/2022
3. #44 - The gap between privacy and personalization

   Published: 4/26/2022
4. #43 - Key Themes That Emerged from Shoptalk 2022

   Published: 4/12/2022
5. #42 - How propensity scores can be used to accelerate business results w/ Simon Boissinot

   Published: 4/5/2022
6. #41 - What relevancy and pressure mean for unsubscribes

   Published: 3/8/2022
7. #40 - The Build vs. Buy Dilemma

   Published: 3/1/2022
8. #39 - Applying Deep Learning to CRM

   Published: 2/22/2022
9. #38 - Key findings from The State of CRM Report 2022

   Published: 2/15/2022
10. #37 - Actioning the voice of the customer

    Published: 2/8/2022
11. #36 - So, What’s going on with Apple Mail Privacy Protection?

    Published: 2/1/2022
12. #35 - Big CRM Tech, big promises...but do they deliver?

    Published: 1/25/2022
13. #34 - Unlocking hidden demand within your CRM

    Published: 1/19/2022
14. #33 - 5 CRM Predictions for 2022

    Published: 1/11/2022
15. #32 - 2021 wrap-up and 2022 announcements

    Published: 12/21/2021
16. #31 - Shed the old ways and advance your CRM forward

    Published: 12/14/2021
17. #30 - The great ESP data challenge

    Published: 12/7/2021
18. #29 - Unlearn what you’ve been taught

    Published: 11/30/2021
19. #28 - Optimizing for Multi-Offer Campaigns

    Published: 11/23/2021
20. #27 - Getting the most out of your loyalty program

    Published: 11/9/2021