Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith

This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation. In our conversation we discuss: The most compelling reason Sales and Marketing must align now How to get CEO support when it comes to aligning these two teams The 5 things you must do to start on the path to better alignment Culture’s impact on successfully achieving true alignment Additional Resources: “Black Box Thinking” by Matthew Syed “Mistakes were made (but not by me)” by Carol Tavris Connect with Tyler on LinkedIn or Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher (Android) | RSS