45 Episodes

  1. EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta

    Published: 9/22/2020
  2. EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

    Published: 6/17/2020
  3. EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler

    Published: 11/13/2019
  4. EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.

    Published: 10/30/2019
  5. EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

    Published: 10/23/2019
  6. EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges

    Published: 10/16/2019
  7. EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington

    Published: 7/25/2019
  8. Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

    Published: 7/10/2019
  9. EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall

    Published: 7/3/2019
  10. EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci

    Published: 6/12/2019
  11. EP. 35 - The Future Of B2B Marketing w/ Joel Harrison

    Published: 6/5/2019
  12. EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen

    Published: 5/29/2019
  13. EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson

    Published: 5/15/2019
  14. EP. 32 - Can We Automate The Trust Building Process? w/ Andy Paul

    Published: 5/8/2019
  15. Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten

    Published: 4/24/2019
  16. Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D.

    Published: 4/17/2019
  17. Ep. 29 - Influencers Significantly Impact the Sales Process w/ Colleen Francis

    Published: 4/10/2019
  18. Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette

    Published: 3/13/2019
  19. Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford

    Published: 3/6/2019
  20. Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell

    Published: 2/27/2019

1 / 3

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!