Business of Apps Podcast

242 Episodes

1. #22: App product development and CRM behind ITV Hub with Stuart Jones, Head of Product at ITV HUB

   Published: 6/8/2020
2. #21: COVID19 app marketing update – trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer

   Published: 6/1/2020
3. #20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva

   Published: 5/25/2020
4. #19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]

   Published: 5/18/2020
5. #18: A Full Funnel Marketing with George Sharpe, founder of Favoured

   Published: 5/11/2020
6. #17: App marketing on TikTok with Tim Armoo, CEO of FanBytes

   Published: 5/4/2020
7. #16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie

   Published: 4/27/2020
8. #15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain

   Published: 4/20/2020
9. #14: Marketing automation on mobile with Paul H. Müller, CTO & Co-Founder of Adjust

   Published: 4/13/2020
10. #13: User Acquisition Challenges: from gaming to food delivery, Anh Nguyen Director Of Performance Marketing at Wolt

    Published: 4/6/2020
11. #12: App growth strategy with Mick Rigby, CEO at Yodel Mobile

    Published: 3/30/2020
12. #11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich

    Published: 3/23/2020
13. #10: Marketing mobile SaaS apps with Philipp Stelzer, Staff Product Manager for GoToMeeting

    Published: 3/16/2020
14. #9: Mobile app user acquisition with Omri Argaman, CMO of Zoomd

    Published: 3/9/2020
15. #8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine

    Published: 3/2/2020
16. #7: The State of Mobile 2020 with Paul Barnes, Managing Director EMEA at App Annie

    Published: 2/24/2020
17. #6: Influencer Marketing with Jidé Maduako, CEO of Yoke Network

    Published: 2/17/2020
18. #5: Better app marketing copy with Sandra Wu, Content Marketing Lead at Blinkist

    Published: 2/10/2020
19. #4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet

    Published: 2/4/2020
20. #3: ASO and paid search synergy with CEO of App Radar, Thomas Kriebernegg

    Published: 1/13/2020