45 Episodes

  1. Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith

    Published: 2/20/2019

  2. Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman

    Published: 2/13/2019

  3. Ep. 23 - Video Data Tells A Ton About Buyer Intent w/ Tyler Lessard

    Published: 2/6/2019

  4. Ep. 22 - Using The 3 Pillars of Persuasion To Create Team Synergy w/ Tony Perzow

    Published: 1/30/2019

  5. Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober

    Published: 1/23/2019

  6. Ep. 20 - AI Increases Sales Productivity w/ Stefan Groschupf

    Published: 1/16/2019

  7. Ep. 19 - Marketing Must Help Sales Eliminate Bad Leads w/ Mark Hunter

    Published: 12/19/2018

  8. Ep. 18 - How To Align Multinational Sales and Marketing Teams w/ Iris Chan

    Published: 12/12/2018

  9. Ep. 17 - Effective Strategy Shows Where To Play And How To Win w/ Steve Patti

    Published: 12/4/2018

  10. Ep. 16 - Leverage Transparency To Shorten Sales Cycles w/ Todd Caponi

    Published: 11/28/2018

  11. Ep. 15 - Get More Buy-in By Connecting Alignment With Business Strategy w/ Maggie Safro

    Published: 11/21/2018

  12. Ep. 14 - Using Neuroscience to Understand Human Collaboration w/ Moran Cerf, Ph. D

    Published: 11/14/2018

  13. Ep. 13 - How To Choose The Right Sales Tech w/ Nancy Nardin

    Published: 10/30/2018

  14. Ep. 12 - Buyers Want To Hear From You Early In Their Journey w/ Mike Schultz

    Published: 10/30/2018

  15. Ep. 11 - Fix Misalignment By Identifying The Root Cause w/ Peter Strohkorb

    Published: 7/30/2018

  16. Ep. 10 - Decreasing Time To Revenue Requires A Focus On Customer Value w/ Roderick Jefferson

    Published: 7/5/2018

  17. Ep. 09 - Digital Transformation Is Forcing Alignment w/ David Coleman

    Published: 6/13/2018

  18. Ep. 08 - Customer Experience Is The Future of B2B w/ Justin Shriber

    Published: 5/23/2018

  19. Ep. 07 - How To Develop The Best Revenue Tech Stack w/ Dan Cilley

    Published: 5/9/2018

  20. Ep. 06 - Hey, CEO! You Are Responsible For Alignment w/ Trish Bertuzzi

    Published: 4/19/2018

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Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!